Is it the right time to go all-in with your marketing, and why?
Time is everything in marketing. The right place, right time, and right consumer make the marketing campaign successful.
We’re passing through a critical time because a pandemic hit the world back in January 2020. The world goes crazy; we have witnessed lockdown and, ultimately, the economic decline. But things get somewhat normal in April.
So, what you think is the right time to go all-in with your marketing, and why? “Yes.” You should set April 2023 as a target to see tremendous opportunities. Yes! You’re reading the truth because it usually took around three years to get the economies normal. And it’s the time when you can start growing. The year 3 to year 9 out of the recession is the time that offers tons of financial growth opportunities.
Companies that Boom out of recession:
Now the matter of concern is how we can say that year 3 to year 9 out of recession is the era of opportunities? Well, here’re some successful companies that used coming out of recession as an opportunity to grow.
- Amazon, the king in the eCommerce industry, started back in the recession.
- Uber, the global leader of the transportation industry, also started its journey back in the recession.
Both these companies took only 12 years to become the behemoths of a startup. And one of the most apparent reasons behind their success is to see “coming out of recession” as an opportunity.
Why it’s the right time to go with your marketing?
Well, in May and June 2021, everyone was back to work. Western countries and other countries across the globe allowed businesses to open. It was the most sensitive time for many businesses. It was the time when only the fittest could survive.
Generally, businesses get divided into two categories when they go back to work after crises.
Firstly, there are businesses (around 30%) that get out of the market. These are the businesses that don’t have managing systems and get panic. Usually, the business that doesn’t know how to communicate with customers effectively suffers a lot in this era of struggle to get normal. Such companies even don’t realize their mistake, and the result is screwed businesses.
Secondly, some businesses try their best to stay in the market. Such businesses may also get out of the market after 18–24 months of crisis. However, chances of their survival are also there. They may also get back to their normal condition at the same time. In this example of the corona pandemic, we can say such businesses may get back to where they were in April 2020 in three years. Isn’t too much time?
Now, it’s up to the businesses how they behave and what strategies they opt to come back into the market to earn even more profit.
Let look at the opportunity graph to have a deep understanding of this fact!
The market gap in the graph is the opportunity for businesses to grow. And amazingly, this gap is increasing till April 2023. It means the growth opportunities will continue to rise till April 2023.
Just imagine you’re in the market after the lockdown, and 1/3rd of the businesses are not there. So, those businesses that survive have more opportunities to capitalize on their customer base. Isn’t it an incredible opportunity?
So, if you really want to flourish, just run successful marketing campaigns. Let people know that you’re opening your gates and communicate your services effectively. And ultimately, you’ll be a pro in your business niche!
